Like many elements in our life, inflation in different parts of the world has had an impact on expenses of all kinds. In the case of games, it seems that every couple of years we see a substantial price increase that varies by region. Given these modifications, Nintendo has indicated that it does not intend to change the value of its games.
During the 82th annual General Meeting of Shareholders, Shuntaro Furukawa, president of Nintendo, was questioned about The way in which the economic crisis has affected the way in which the company defines the price of its games . This was what he answered about it:
In terms of the impact of global inflation on our current business, our entertainment business has not been affected by macroeconomic considerations. However, we have heard from our offices abroad that inflation is currently increasing rapidly and has a great impact on people’s daily lives, especially in Europe and the United States. While there has been no important effect on our sales, we will continue to closely monitor the situation.
While we cannot comment on price strategies, we currently have no plans to change the cost of our hardware due to inflation or increased acquisition costs in each country. We will do it by determining our future price strategies through careful and continuous deliberations.
At least for the moment, Nintendo does not intend to increase the price of its games as an response to inflation that some countries live . Along with this, it has been mentioned that the company will be aware of this aspect to make decisions in the future.
On related issues, a new switch model could be on their way. Similarly, Nintendo has launched a new subscription model in Japan.
Although it seems that in the United States and Europe inflation will not be a problem for Nintendo games, this cannot be assured in Latin America. It seems that every year the price of a game increases by one thousand pesos. Today it is normal to see titles that cost $ 1,699 pesos, which is very expensive for many people